Allyson Tong

Visual Design Portfolio
Playbook for Quadrant Homes, a homebuilding company in the Puget Sound and Seattle area, as they look to expand their brand and offerings to appeal
to Gen-Y audiences.

The book provides analysis of the Gen-Y demographic and presents design concepts that improve the homebuying process and re-think how small spaces can be best utilized in urban environments.
Quadrant Cover Quadrant Customer Journey Quadrant Journey Home Directional Principles